WEEK 5

WORKSHOP:

Joshua Davis inspired work using the scatter brush on Illustrator - 

POSTER INSPIRATION:

Film poster design from the 50s -

I like the half and half look of the black and white posters, this was an extreme stand out idea especially at this time in the 1950s. America started up the civil rights movement who spoke out about inequality and injustice. The designers of these type of posters realised what would catch peoples attention and intrigue all audiences, which became a popular theme throughout the 50s. To bring my own swing to this idea, I would add a bright pop of colour which also attracts the eye.

PRESENTATIONS :

Otl Aicher -

' The result of several years of work, the graphics were developed on a strict grid system, solely used the typeface Univers and were created from a bright palette developed from the colors of the Bavarian countryside. He was a very proficient typographer and created the Rotis family of typefaces, which include sans-serif, semi-sans, serif and semi-serif iterations. The typefaces were named after the property where he lived and worked from 1972 until his death in 1991.'
http://www.designishistory.com/1960/otl-aicher/

READING:

Graphic Design: The New Basics

Time and Motion - 

• Time and motion are important in graphic design work because its a way to represent the movement of our bodies. These two factors go hand in hand as 'motion is a kind of change, and change takes place in time'.
• It's like reading a book, you read it from left to right therefore looking at something visual you want to read it in flow the same way you read a book. This is the motion of following design work.
• 'A word or design element can stay still while the environment around it changes.'
• In film, elements such as composition, colour, scale and other principles are important as they change over time. Motion designers are in charge of this.
• Cropping an image can show motion and movement, 'an image that is partly cut off appears to be moving into or out of the frame.'
• 'Animation uses sequences of still images to create the optical illusion of movement.'

Rules and Randomness - 

• Designers make rules like magazines designers use grids and typography. 'Rules create a framework for design without determining the end results.'
• 1920s - Laszlo Moholy–Nagy, Bauhaus artist and designer created a painting by giving a sign painter a set of instructions through a telephone call. 
• 1960s - Sol LeWitt created drawings based on simple instructions.
• Reapeat and rotate.