WEEK 3

READING:

Graphic Design: The New Basics :

Figure/Ground, Framing, Hierarchy, Layers, Transparency

• Interwoven space (figure inside a figure), reveals another subject at second glance. 
• Frames are important as they affect how we perceive information. Cropping alters its original shape, changing the scale of elements in relation to its overall picture. New frame, new meaning. 
• Margins, bleeds, borders all affect our view on the main subject and I hadn't realised how important they were to consider when it came to graphic design. 
• Layers to me mean endless possibilities and it a great way to spice things up in designing. Cut and paste, printing, mixing. All can be applied to different aspects such as data layers, audio layers, typographic layers, etc. 
• 'Transparency can be used thematically to combine or contrast ideas, linking levels of content.' 
• Physical (water, ribbon), graphic (graphic elements, typography), digital etc..  

PRESENTATIONS:

1) British Punk/1970s, Jamie Reid & Barney Bubbles
2) British Post Punk/1980s, Malcolm Garrett & Peter Saville
3) 90s Post Modernism, Neville Brody & The Face magazine -

HOMEWORK:

1) Indesign:

2) Indesign: